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Four key insights into the connected New Zealand consumer
Google recently published data on the online behaviours of the New Zealand consumer as of mid-2015
By Greg Randall
First Published by EConsultancy on 6 March, 2016
Though none of Google’s findings is breaking news, what’s important for NZ retailers is not the data itself, but how to respond to it.
This article reviews the four key insights and provides guidance on how retailers could (and should) respond to build greater customer experiences.